donloeb.com

congrats to frank, jen, and the rest of the folks on the aol personalization team…today, aol launched a beta version of their new my aol page. what i like is that it’s actually not just a new version of my aol….which frankly wouldn’t be that interesting. instead, they’ve also included a full-text rss reader with integrated bookmarking and a very visual content recommendation service called magnet.

so, in this version, they’ve combined a dashboard-like “my” page with a full-content experience and then layered on sharing tools and a discovery engine…they have some work to do, but you can definitely see where they are headed…

btw, they were smart to launch a completely separate recommendation service and make it visual and entertaining. it’s very stumbleupon-like…that’s good as they need to introduce the concept and work out the kinks before they alter the main user experience…

Tags: rss, aggregation, recommendations, aol, personalization, frank gruber, jen consalvo |