donloeb.com

yesterday we relaunched our feedfoundry product and announced a couple of great new customers, circuit city and npr. with foundry, the feature that is most interesting (to me) is the ability to splice feeds together just by assigning labels. so, we can help publishers do some cms/IT independent things by applying arbitrary labels to feeds and then getting new feeds in the process. for example, bizjournals can label all of their city feeds with the state they are in and voila, they have a california feed or a regional feed, etc. plus, they then get all of the widgets and other tools to help them promote the new feed. pretty cool…

also, last week we upgraded our beloved headline animator product. we essentially did three things: (1) turned on click tracking, (2) enabled publishers to have multiple creatives per feed, and (3) embedded a “grab this” sharing function…

all three pieces are critical, but my favorite is the ability to have multiple creatives. as such, pubs can have email signatures, IAB ad banners, and odd-sized widgets that fit in myspace pages, etc. for instance, while IAB ad units are really important (to create live feed-powered ads), sometimes you just want a little graphic…

↑ Grab this Headline Animator

anyways, it’s been quite a week…and, more to come.

Tags: rss, feedburner, sharing, analytics, widgets, headline animator, splicing, circuit city, npr, feedfoundry |