View my profileexpiring videos part II
March 26th, 2007fred wrote a post today on viacom, youtube, and expiring videos. i wrote something similar about a month ago and obviously completely agree with him…and, in fact, if you go to my post from february (”the daily show, youtube and expiring videos“), you’ll see that the video i embedded is no longer available…just as advertised….ughhh!
what a lousy experience for the publisher and the user…and, ultimately for viacom. i know that rights issues make this problematic, but figure it out…
obivously, this is just one example of the types of things that the new nbc/news corp, etc. company needs to get right if it hopes to compete with youtube. the content is important, but the experience and community drive adoption and engagement…
btw, expiring videos reminds me of expiring newspaper links…i.,e links that are valid today, but after 15 or 30 days go behind an archive wall and force users to pay to read a story that someone linked to. well, the nytimes got it right years ago - dave winer convinced them to leave the door open for users coming from special rss links…forever. that means that when someone references a nytimes story using the url in the rss feed, users get to view that content w/o registration or payment. of course, it’s just that one page and if a user goes anywhere else, they need to register and perhaps pay. simply brilliant -> as a result, bloggers started to use them more and more as the media company of record when they linked to stories…sort of like amazon for videos and cds…
file under “how to engage the blogosphere/web” and “how to be distributed” :)
