this is a big deal - google is going to offer customizable start pages as part of their standard g apps for domains service….i.,e all publishers using this service, not just strategic partners…
garrett rogers speculated about this new offering last week and then confirmed it today (via google blogoscoped and steve smith)…
publishers will be able to control the layout, colors, header/footer, default content, and the content directory. publishers can even lock-down modules.
last, but definitely not least, publishers can tie their google apps and adsense accounts together to make money off of searches.
this should be great for publishers, rss in general, and of course, google. curious to see how this will impact newsgator and yahoo. especially in the mid-tier and low-end market segments…newsgator is pushing private label rss offerings and yahoo is doing anything it can to win the start-page war.
while i wonder how many end-users will use these custom aggregators instead of just going to google ig or my yahoo, etc., it has a chance. here at feedburner, we’re just happy to see rss apps get more broadly adopted :)