donloeb.com

here’s a copy of the presentation i gave recently - at the last podcast academy (at yahoo) and then again at the corporate podcasting summit. both events were fantastic. thanks to doug and anita for running great events…and, dana, thanks for moderating the panel.

my panel members at the summit, john federico and paul colligan, are also sharing their presentations.

besides detailing how to create a podcast using feedburner, i focused on how content consumption patterns are changing. in particular, while itunes has over 50 percent of the market, the other ways to consume podcast/vidcasts are growing quickly. consumption in RSS readers, directories, and directly off of websites w/o the use of a mp3 player, etc. is becoming quite common. across all of our podcasts, we’re seeing a 2:1 ratio for downloads to subscribers, suggesting that this “secondary market” is real.

as such, publishers should think about including additional content in the rss feed - summaries, links to things mentioned in the podcasts, pictures, etc. additionally, publishers can use our feedflare service to insert “sharing” tools so users can quickly and easily save or email items (among other things) directly from within any rss reader.
here are few examples of what i’m talking about:

cheyenne’s official website:

let me know if you have any questions…btw, the charts in the presentation only include data on our podcast/vidcast feeds. in fact, we are managing 333k feeds for over 200k publishers and we’re delivering 18M daily subscriptions.

Tags: rss, yahoo, feedburner, google, aggregation, feedflare, podcasting, corporate podcasting summit, podcast academy, john federico, paul colligan |